A serial entrepreneur, Addie created reacHIRE to build a systematic pathway for exceptional women to get back into the workforce. Prior to reacHIRE, she founded two companies at the intersection of media, technology and education.
Addie has also built new businesses within Disney, Reebok and Lotus Development. She created the Beacon Street Girls®, a brand focused on providing positive role models and empowering ‘tween girls. The Beacon Street Girls have sold over 1MM books and are now published by Simon & Schuster.
Previously, Addie founded BrightIdeas®, which sold children’s educational software through home parties run by moms. BrightIdeas was acquired by a division of Pearson Education.
Addie started her career at Bain & Co. She has been featured in the Wall Street Journal, Inc., Working Woman Magazine, Child Magazine, Working Mother, Good Morning America, NPR and MSNBC. Addie also named to the Inc. Magazine 2021 Female Founders List in the category, “Lifted Other Women Up.”
Addie is a graduate of Stanford University, and received her MBA from Northwestern University’s Kellogg School of Management. She’s also the proud mom of two daughters.