reacHIRE leadership

The team at reacHIRE shares a common vision and value. We move with purpose and intent, driven by the desire to change the trajectory of women in the workplace.

Addie Swartz - CEO

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Addie Swartz | CEO

A serial entrepreneur, Addie created reacHIRE to build a systematic pathway for exceptional women to get back into the workforce. Prior to reacHIRE, she founded two companies at the intersection of media, technology and education.

Addie has also built new businesses within Disney, Reebok and Lotus Development. She created the Beacon Street Girls®, a brand focused on providing positive role models and empowering ‘tween girls. The Beacon Street Girls have sold over 1MM books and are now published by Simon & Schuster.

Previously, Addie founded BrightIdeas®, which sold children’s educational software through home parties run by moms. BrightIdeas was acquired by a division of Pearson Education.

Addie started her career at Bain & Co. She has been featured in the Wall Street Journal, Inc., Working Woman Magazine, Child Magazine, Working Mother, Good Morning America, NPR and MSNBC.

Addie is a graduate of Stanford University, and received her MBA from Northwestern University’s Kellogg School of Management. She’s also the proud mom of two daughters.

Barbara Gibson - VP, Business Development

Barbara Gibson | VP, Business Development

Barb brings decades of experience in human resources communications and client relations to her leadership role at reacHIRE. As Chief Client Officer at TMP Worldwide, she led the client service team in creating innovative employee communication and recruitment campaigns for companies like Bose, Partners Healthcare, Talbots and The TJX Companies, and collaborated with colleagues at TMP’s parent company,

While at Boston Globe Media, she oversaw BostonWorks, the Globe’s print and digital recruitment platform, as well as its successor, Barb was also instrumental in the creation and development of the Boston Globe’s annual flagship magazine, Top Places to Work.

Barb is passionate about helping advance women in the workplace, and helping reacHIRE clients bring exceptional talent into their organizations.

Rodney Alvarez - VP, Talent & Training

Rodney Alvarez | Chief Operating Officer

An educator and HR expert, Rodney brings a wealth of experience in recruitment, talent management & training. Rodney began his career as an Associate Professor of History at the University of Central Florida, developing curricula and courses at a graduate and undergraduate level. At FAST Search (now Microsoft), he oversaw their University Relations & Internship Program.

Rodney sharpened his expertise in talent acquisition while heading all engineering campus recruitment for British Petroleum then, as head of Human Resources at Celtra and Attivio, Rodney further managed all recruitment for these hyper-growth companies and was also in charge of designing and implementing their onboarding and talent development programs. Rodney was a member of SHRM (Society of Human Resource Management) Expertise Panel on Talent Acquisition helping companies shape their workforce planning and talent acquisition strategies.


Michelle Robbins - VP, New Products & Business Growth

Michelle Robbins | VP, Marketing & Innovation

Michelle brings 16 years of brand-building and innovation expertise with a strong drive for results.  While at Procter & Gamble, she delivered consistent sales growth on top brands such as Vicks NyQuil & DayQuil, ZzzQuil, Always and Tampax.  She led the in-market launch of the new OTC sleep brand ZzzQuil which disrupted the sleep category and achieved share leadership in less than 6 months.  Most recently, she served as CMO of a natural vitamin and supplement brand where she led the brand’s digital transformation—including the launch of its first-ever direct-to-consumer site—and launched six new product innovations in six months.

Michelle holds a BA in Journalism from the University of Massachusetts, Amherst, and earned an International MBA from The Moore School of Business at the University of South Carolina.  She is passionate about energizing and enabling people to achieve their full potential, and is excited to be part of the reacHIRE mission to accelerate the leadership trajectory of women in the workplace.