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Articles, insights, and research written by Addie and our leadership team.
This series from Addie, who has spent her career helping companies see their people as the real engine of transformation, offers her personal perspective on leadership, purpose, and progress.
From habit loops to psychological safety, these articles distill behavioral research into strategies you can apply to motivate, influence, and activate your teams.
Explore our studies, white papers, and benchmark that use quantitative and qualitative research to measure how behavioral activation impacts business outcomes.
These bite-sized articles share what we’re thinking about right now—from AI ethics to leadership habits to everyday experiments that build human adaptability.
