reacHIRE management team

The team at reacHIRE shares a common vision and value. We move with purpose and intent, driven by the desire to change the trajectory of women in the workplace.

Addie Swartz - CEO

Addie Swartz | CEO

A serial entrepreneur, Addie created reacHIRE to build a systematic pathway for exceptional women to get back into the workforce. Prior to reacHIRE, she founded two companies at the intersection of media, technology and education.

Addie has also built new businesses within Disney, Reebok and Lotus Development. She created the Beacon Street Girls®, a brand focused on providing positive role models and empowering ‘tween girls. The Beacon Street Girls have sold over 1MM books and are now published by Simon & Schuster.

Previously, Addie founded BrightIdeas®, which sold children’s educational software through home parties run by moms. BrightIdeas was acquired by a division of Pearson Education.

Addie started her career at Bain & Co. She has been featured in the Wall Street Journal, Inc., Working Woman Magazine, Child Magazine, Working Mother, Good Morning America, NPR and MSNBC.

Addie is a graduate of Stanford University, and received her MBA from Northwestern University’s Kellogg School of Management. She’s also the proud mom of two daughters.

Allyson Holbrook - Chief Marketing Officer

Allyson Holbrook | Chief Marketing Officer

A marketing veteran, Allyson has has deep experience in the human resources space, specifically talent acquisition for large enterprise organizations and start-ups including Fidelity, Scout Exchange, Monster Worldwide and Reebok. 

As Chief Marketing Officer at reacHIRE, Allyson is responsible for executing strategies that embolden the company's bold mission and reflect the evolving needs of employers and returning professional women.

Allyson is passionate and energized by the opportunity to craft marketing programs to help women return to work.

Barbara Gibson - VP, Business Development

Barbara Gibson | VP, Business Development

Barb brings decades of experience in human resources communications and client relations to her leadership role at reacHIRE. As Chief Client Officer at TMP Worldwide, she led the client service team in creating innovative employee communication and recruitment campaigns for companies like Bose, Partners Healthcare, Talbots and The TJX Companies, and collaborated with colleagues at TMP’s parent company, Monster.com.

While at Boston Globe Media, she oversaw BostonWorks, the Globe’s print and digital recruitment platform, as well as its successor, boston.com/monster. Barb was also instrumental in the creation and development of the Boston Globe’s annual flagship magazine, Top Places to Work.

Barb is passionate about helping advance women in the workplace, and helping reacHIRE clients bring exceptional talent into their organizations.

Barbara Gibson - VP, Business Development

Ellenmarie Rhone

Ellenmarie brings a depth of experience and leadership in building high performing teams and operating systems for growing companies. She is equally focused on strategy and execution and has established the human resources function for multiple venture backed technology companies. She is adept at providing human resources programs and infrastructure that support a company's unique culture, strengths and goals.

Ellenmarie also has rich experience in creating training and development programs, and at reacHIRE she is excited to bring her passion to this part of the business to help returning women renew their skills and re-enter the workforce.